Case Studies::
Overstock "Daily Steal" Widget
Overstock.com turned to mediaFORGE to help create, differentiate, and distribute its “Daily Steal” widget. Overstock.com, once again pushing the envelope with new media, chose mediaFORGE’s interactive banner distribution technology to deliver unmatched brand interaction and conversions by distributing widgets from display ads.
The campaign (in partnership with a top-tier ad network) featured cutting edge interactive, rich-media expandable ads and branded desktop application tools designed to engage viewers and reward shoppers with exclusive offers. The “Daily Steal” widgets continue to create residual brand interactions and incremental conversions. The campaign generated tremendous results. Interaction, click-through and conversion rates were remarkable; in some cases double that of industry standards.
The campaign was designed to be an interactive experience but also offer viewers the opportunity to participate in an exclusive shopping experience via the Overstock.com “Daily Steal” Widget.
